Friday, July 15, 2005

ICE up your phone

A Freedmanslife public service message...

Not something we ever wish to consider but the general idea is good, for all sorts of reasons, not necessarily connected to terrorism. Eight out of 10 British people carry no next of kin details. Yet 80% carry a mobile phone, most of whom have it on them all the time.

East Anglian Ambulance Service have launched a national "In Case of Emergency (ICE)" campaign with the support of Falklands war hero Simon Weston. There is no simpler way of letting the emergency services know who to contact should you be involved in an accident than by using ICE.

ICE will allow ambulance crews and police officers to quickly contact a nominated person who can be informed of the incident.

  • Type the acronym ICE followed by a contact name (for example, ICE - mum or ICE - David) into the address book of your mobile phone
  • Save their phone number
  • Tell your ICE contact that you have nominated them
Please email this to people in your address book and/or direct them to

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